5 reasons why implementing strategic social media marketing is essential for your business
Social media has become an indispensable part of our lives, and it is now imperative for businesses to have a strong social media presence to convert followers into potential customers. In today’s digital era, companies that neglect their social media presence are experiencing a decline in sales, resulting in a shrinking business. Consumers prefer to shop online and expect interactive engagement with businesses, making social media a crucial marketing tool.
However, randomly posting product promotions on social media is not enough to achieve success. To utilize social media effectively, businesses need to approach it with a serious and responsible plan. Setting specific business goals, such as increasing sales or improving brand exposure, is essential, and a strategy to achieve these goals should be established in advance.
Social media offers numerous ways to grow businesses, but it’s essential to understand these methods to utilize them effectively. With the fast-paced evolution of social media, it’s easy to get trapped in outdated practices, making it vital to keep up with the latest trends and dedicate significant time each week to managing and maintaining your social media presence and engaging with followers.
In summary, social media is a valuable tool that businesses cannot afford to ignore. By creating a strategic plan, setting specific goals, and keeping up with the latest trends, businesses can maximize their social media presence and reap the benefits of increased brand exposure, customer engagement, and sales.
It’s essential to track the results of your social media campaign to ensure its success. Some critical metrics, according to the social media planning tool Buffer, include consumption metrics (the number of people who saw, read, received, or listened to your campaign content), sharing metrics (the number of people who shared your content and how they did it), consumption impact metrics (how much your campaign impacted consumption frequency), and sales metrics (the revenue generated from your campaign content).
By measuring these metrics, you can see the impact of your social media campaign and adjust your strategy accordingly. Here are the top five reasons why your business needs a social media marketing strategy:
1. It gives us direction
The direction for a proper social media campaign is set by our business goals.
A great way to define these goals is, to use the so-called SMART (smart) criteria :
- The specific criteria – Make sure that the area where we want to operate is very specific
- The measurable criteria- To make sure that we can quantify the progress of our campaign.
- The assignable criteria- To make sure we can determine who will do what.
- The realistic criteria – To make sure that our goal is achievable (taking into account budget and timing issues)
- The time criteria – Making sure we can determine when our campaign results should be achieved.
2. Helps us to get to know our online customers better
After a few months of presence & good management of our social media, we will have created the image of a good old friend in our social chatter. We will have for them a good idea of what they like, what they don’t like,what they are interested in, and what they are passionate about.
And, since most platforms now give us incredibly detailed reports (analytics), the above relationship with our customers is an ongoing process of evolution and improvement that will eventually get to a point where almost every post you make will make a big impression on your followers. And that’s a great place for your business image to be!
3. It makes us competitive
We may not be running a social media campaign, but that helps our competitors who often create social media campaigns.The truth is that social media has proven that campaigns are effective and the absence of your business in this area actually helps the competition to monopolize the interest of users.Our presence through a social media campaign
makes us competitive and brings us one step ahead in getting new incoming users-customers of our products or services.
4. Improves Customer Service and Communication
The instant interactivity of social media means you are in one of the best places to get real-time information about your business. Your followers will talk about you with other users, message you directly, and take part in conversations with other followers.
With the gradually increasing response from online users, you will realize after a while that wonders have been done for your brand realizing that customers will have started to form a positive image of you.
5. Cost brings results
Although the commercialization of social media has started a long time ago, social media marketing is still extremely cost-effective compared to traditional marketing methods. And, in fact, the commercialization of social media has led to platforms that offer a whole host of incredibly powerful tools to justify the cost.
Facebook, for example, is now one of the largest advertising networks in the world, and allows marketers to target very specific demographics in a variety of customizable marketing and advertising ways. Twitter introduced Audience Information… But these are just 2 examples among many other instances in other social media. The social media marketing industry is fast-growing and highly competitive, which means consumers are getting products at a great price – a trend that will be in place for some time to come.
So by listing above these 5 key reasons for your social media presence, we hope we’ve managed to convince you that pursuing a social media marketing campaign is worthwhile. However, if you’re concerned that you don’t have the experience or time required to make such a campaign a success, you may want to check out the social media & marketing services we provide.
We can provide your business (in consultation with you) with a full range of social media services tailored to you and your specific business goals.